Fazilka Jutti needs
incentives
First Published: 20:57
IST(29/9/2013) | Last Updated: 21:35 IST(29/9/2013)
Lack of government support and dearth of adequate
marketing facilities have become stumbling blocks in the further development of
'Fazilka Jutti', a unique handcrafted trade.
'Fazilka Tilla Jutti', registered as a Geographical Indicator in the name of
Fazilka under the Patent Act of India, is one of the favourite footwear among
people of the region and the country.
The word 'Jutti' is Urdu in origin, which
came into common use during the Mughal period in India. Handcrafted leather
footwear, it took various shapes and forms in different regions, giving it
specific names, like Mojari in Rajasthan, Kolhapuri in Karnataka and Jutti in Punjab.
As per reports, more than 1.8 lakh pairs, with a
turnover of `400 lakh, are manufactured and sold by artisans of Fazilka a year,
giving bread and butter to more than 2,000 families involved in Jutti making
business directly or indirectly.
Major works like cutting, stitching and pasting
are done by male members, while women take up the embroidery work, which, in
common parlance, is known as 'tilabharai'. Main raw materials required for it
are hides, skins and bark of the 'kikar' (Acacia arabica) tree. The latter is
used for treating raw hides.
Not only men, women, too, feel proud in wearing
Fazilka Juttis, which come in a variety of colours and designs.
Fazilka Jutti is elegant in style and soft
leather used in it makes it comfortable to wear. It is slip-on footwear, which
rises high to the Achilles' tendon in the back and covers the toe with a round
or M-shaped profoundly embroidered upper shoe, leaving the top of the foot
almost uncovered.
Despite Fazilka Jutti's high demand, none of the successive governments ever
bothered to chalk out a special strategy to further develop the trade into a
major profit-making business.
About two decades ago, certain assistance for machines was facilitated to
artisans in Bathinda cluster while banking facilities are available in all
clusters. However, access to credit is negligible and mostly the source of
finance is own capital or loan from oneylenders/agents/traders, who often
charge high rates of interest.
With modernisation and machines taking over most
manufacturing activities, the Fazilka Punjabi Jutti is slowly losing its
presence and glory at the international level, forcing several artisans to look
for alternative means of occupation.
Being largely handmade, Punjabi Jutti needs no machines, but it does require
recognition and support of government at global level. One such initiative can
be to place it in the art and culture section of the union ministry of tourism
and in government's promotion schemes and other publicity campaigns.
Another cause for concern is that marketing
channel is limited to local market and majority of artisans have no direct
access to retailers outside the state.
Citizens Speak
There are no facilities and infrastructure for training, skill upgrade and
dissemination of information on fashion trends and designs. Government must
develop it under small-scale industry by facilitating special incentives.
Ranjam Kamra, youth activist of Fazilka
Lack of policy by government to uplift the
socio-economic profile of artisans has worsened the situation. There should be
institutional framework for skill, technology and product upgrade.
Jaswinder Singh Sandhu, supporter of Fazilka Jutti
To preserve the old art with a modern touch,
government must introduce short-term training courses for local artisan
families about packaging, use of IT for value addition and trading through
e-commerce, etc.
Harish Monga, social worker
The middle man is taking advantage of disparity
in sale price as there is no initiative on part of government to put in place
direct retailing facilities.
Shiv Tirpalkee, resident of Tarpal Kee village
Special package in the form of tax holidays
should be provided for investors to set up leather industry in the region.
Gurpreet Singh Bhullar, supporter of Fazilka Jutti
The SAD-BJP government is always eager to
promote small-scale industry. Soon I will meet representatives of artisans
involved in Jutti trade and will take up their demands with the state
government for the earliest approval.
Surjit Kumar Jiyani, Fazilka MLA and
cabinet minister
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